Welcome to Bad & Boujee, the ultimate destination for unapologetic self-expression through streetwear. Born in the vibrant streets of Pune, our brand isn’t just about clothing; it’s a movement.

Born in 2024, Bad & Boujee is here to revolutionize the streetwear scene in India with a touch of audacity and finesse.

At Bad & Boujee, we take inspiration from the raw energy of the streets, the beauty of nature, the depth of human emotions, and the wild spirit of animals. We blend everyday comfort with high-end quality, using 240 GSM pure cotton that transitions seamlessly from yarn to t-shirt, all produced in-house. This means from farm to fashion, every piece is crafted with precision and care.

Bad & Boujee is not just a brand; it’s a community of rebels, dreamers, and everyday artists. We are here to empower you to break the rules, chase your dreams, and live life on your terms.

So, whether you’re hustling to make your mark or just vibing in your own world, Bad & Boujee has got you covered. We’re here to help you express your inner street artist with style and swagger. After all, life’s too short to blend in—so why not stand out?

Join Bad & Boujee and celebrate the most unapologetic, unhinged and audacious version of yourself! Come, let’s change the world, one outfit at a time!

Project Info

  • Category: Shopify
  • Client: Kers
  • Location: Usa
  • Surface Area: Skermset
  • Architect: Istiak
  • Completed Date: 2018
  • Year Of Complited: 50k