In May 2023 , Paris witnessed the emergence of a revolution in the world of menswear, a revolution dubbed Fincut. Founded by the visionary entrepreneur Thomas Martin , Fincut distinguished itself from the outset by its desire to redefine the codes of masculinity through clothing. But the story of Fincut is above all the story of a relentless quest for excellence and a constant evolution towards perfection .
The adventure began with a first draft, an early version of our now-famous T-shirt. Designed to enhance the male silhouette, this revolutionary garment already accentuated the shoulders , arms , and chest while offering subtle coverage for the midriff. It was good, but at Fincut, good wasn’t enough. We aspired to the exceptional.
Driven by an unwavering passion for excellence and masculine authenticity , Thomas Martin and his team embark on an intense phase of research and development.
Their mission? To improve what was already considered innovative. After months of hard work, testing and valuable feedback from our first customers, version 2 of our t-shirt was born.
Project Info
- Category: Shopify
- Client: Kers MM
- Location: Usa
- Surface Area: Skermset
- Architect: Istiak
- Completed Date: 2018
- Year Of Complited: 50k