Here’s what I think, a sports bra is the most important piece of gear for women. So it damn well better do its job well. Before starting SHEFIT, I had no intention of starting a business. I just wanted to solve my own problem. After years of frustration with the sports bras on the market, I was still doubling up and tying off excess straps with a rubber band. I called B.S. and decided to take action. After numerous trials, I designed a prototype sports bra that adjusted perfectly to my body. It felt amazing, and my confidence soared. That’s what I want for all women and girls, regardless of size, shape, age, or ability. To experience the incredible feeling of being supported and confident – not just on the playing field, but in life.
